June was a big month for us at RevvedUp. Under the hood, we’ve been rolling out some of the most-requested product upgrades—and we’re finally ready to share what’s live.

If you’re running multi-touch campaigns, managing multiple personas, or just want a faster way to see what’s working, this one’s for you. Here's what’s new, and why it matters.

📊 Campaign Analytics That Actually Help You Improve

One of the most common asks we’ve had from customers: “Can you show me what’s actually working?”

Now we can.

We’ve overhauled campaign analytics from the ground up—so you can see, at a glance, what’s driving results and where you can optimize. Here’s what you’ll now find inside:

  • Time filters to zoom in on performance over the last week, month, or custom date range.
  • ICP and persona breakdowns that show how your campaign volume maps against your ideal targets.
  • Fit analysis to identify what percentage of contacts actually matched your ICPs and personas.
  • And most importantly: response performance by ICP + persona combinations so you can double down on the messages that are actually landing.

Whether you're refining your GTM strategy or just trying to make this quarter’s campaign hit harder, these insights give you the fuel to do it faster and smarter.

🧠 Smarter AI, More Human Messaging

Next up: messaging quality. AI outreach that sounds like AI just isn’t good enough. 

RevvedUp has always been ahead of the pack on this - but it doesn’t mean we’re resting on that lead. We want our clients to be way ahead when it comes to the quality of their ABM outreach.

So we’ve rebuilt our behind-the-scenes prompting engine to give you even more intelligence, more natural-sounding, human-level messaging—without sacrificing speed.

Here’s what’s new:

  • More powerful reasoning engine: Our AI prompts now take an even more in-depth and wide-ranging look at all the available data about your offerings and your prospects to find the most relevant hooks and angles for winning their attentions.
  • Granular tone controls: You can now tweak things like formality, tone of voice, length, and conceptual complexity—all via intuitive sliders.
  • Better defaults, better outputs: Even without adjustments, the outputs are noticeably more refined—less “AI-generated,” more “sales team crafted.”

If you’ve ever had to rewrite a whole sequence because it “just didn’t sound right,” you’ll feel the difference.

✍️ Faster, Easier Content Review

We know how time-consuming it can be to review dozens of messages across a campaign. That’s why we’ve introduced a new Content Review tab—your single view to check, compare, and QA outbound copy at speed.

In the new view, you can:

  • Scroll through messages by contact, side by side
  • See word counts at a glance
  • Review message quality across different stages or personas—without diving into individual contacts

It’s built for fast iteration, easy approvals, and peace of mind before hitting send.

🎯 Introducing ICP + Persona-Aware Messaging

Lastly, we’ve rolled out a foundational shift in how we structure and personalize messaging: a new ICP and persona hierarchy that makes your outreach smarter, more scalable, and more consistent.

Here’s how it works:

  1. Seller ProfilesThis is your master messaging layer—what you sell, the benefits, features, and value props you care about most.
  2. Ideal Customer Profiles (ICPs)Think of these as your major segments: SMB vs Enterprise, UK vs US, Vertical A vs Vertical B. Each ICP can have its own tone, positioning, and focus—so the messaging feels right, even before you personalize.
  3. PersonasUnder each ICP, we’ve added persona-specific adjustments. So a marketing leader at an SMB gets different language than a RevOps lead at an enterprise—without you having to rewrite everything from scratch.

The result?

Every message you send is now driven by a consistent strategy, fine-tuned to the recipient, and auto-adjusted based on the AI-led research we run in the background.

That means more relevance, more control, and less time rewriting copy to get the tone just right.

The Bottom Line

These updates are all about helping you run smarter campaigns—with less manual effort and more impact. 

Whether it’s analytics to help you double down on what works, controls to fine-tune your tone, or structural improvements to scale relevant messaging, we’re building RevvedUp to be the system you want to use every day.

We’re already seeing early signs that these changes are helping our customers book more meetings, improve conversion rates, and free up their teams to focus on strategy—not spreadsheets.

If you’re already a customer, everything is live now. If you’re not, now’s a good time to come and see it for yourself.

Let’s keep building. 💪

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Want a demo of the new features? Book a session with our team—we’ll show you exactly how to make the most of it.