On Demand
February 13, 2025
4-5 PM GMT
Using Signals to Optimise Your ABM Campaigns
How to drive greater ROI from your Account Based Marketing by using signals, triggers and intent
4 Experts
60 min
The spark to ignite your ABM success
More Compelling Campaigns Start with Signals
Even with ABM campaigns, winning attention has never been tougher:
- Inboxes are flooded with badly personalized, templated outreach
- 'Pitchslapping' means LinkedIn DMs are going the same way
- Phone connection rates remain as challenging as ever
- Overall there's too much noise
The answer? Where's there's noise, you have to find the signal that tunes people into what you're sharing
- Signals represent a unique point of view for why you're reaching out
- They form the basis for quality lead lists and killer hooks
- Nail the signal and they're more likely to trust you understand their context
- Using signals will help you create more targeted and impactful copy
Real Experts
Join us to learn from experts who've mastered optimising ABM campaigns using different data sources
10x you ABM
What we'll cover
Over 1 hour, we'll answer your submitted questions, and cover:
What are signals, triggers, intent and other similar concepts and how/when/where to use them in your ABM campaigns
How to turn signals into better lists, killer campaign hooks and impactful copy
The things to avoid when using hooks that will lead to negative responses
Practical ideas and case studies for where signals have - and haven't - worked for others
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