Live Webinar
On Demand
June 4, 2025
1–1:45 PM BST

State of Revenue 2025: Closing the Buying and Selling Gap

Harness data from 300+ revenue leaders across 72 organizations to pinpoint and close engagement gaps.

Mark Walker
Zachary Gropper
Sara Archer
3
Experts
45m
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Bridging the buyer–seller disconnect

The Strategic Path to Building Trust with Buyrs

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Why this matters

  • Revenue teams and buyers diverge on key priorities, eroding alignment across the buying journey
  • There is a clear, evidenced skills gap in the sales force between basic qualification and value-add discovery
  • The buyer-seller misalignment and skills gap is creating a major gap in revenue growth

The solution

  • Assess effectiveness across trust, value, and prioritization to uncover hidden engagement gaps.
  • Apply buyer-seller insights from AI, diagnostic surveys and live interviews to realign strategies and investments.
  • Upskill modern sellers to have more consultative, less rigid conversations that help them really understand a prospect’s strategic challenges

Real experts

Mark Walker

Mark Walker

Co-Founder CEO, RevvedUp and 3x CRO + startup coach

Zachary Gropper

Zachary Gropper

CEO @InsightRevenue, Pavilion Chapter Head, Ex CEB/Gartner/Challenger

Sara Archer

Sara Archer

CRO at ChartMogul

Re-energise Your Revenue Growth

What we’ll cover

Over 45 minutes, we’ll answer your submitted questions, and cover:

Key buyer-seller engagement gap findings and their impact on revenue
The nine revenue activity categories model and how to allocate investments effectively
Comparative analysis of trust, value, and prioritization perspectives from both buyers and sellers
A step-by-step framework for benchmarking effectiveness and closing engagement gaps
Where to utilise AI for increased effectiveness in building buyer-seller relationship
Live Q&A with the report authors

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Mark Walker
Zachary Gropper
Sara Archer