From Referrals to Revenue: Building Outbound That Actually Works

Elevate Your ABM Strategy with RevvedUp's Multi-Channel Outreach

In today's competitive B2B landscape, a one-size-fits-all approach to outreach is a recipe for failure. Account-Based Marketing (ABM) demands a coordinated, multi-channel strategy that delivers personalized messages to the right people at the right time. RevvedUp is the AI-powered ABM platform designed to orchestrate this complex process, turning basic prospect lists into highly personalized, multi-channel engagement campaigns. By seamlessly integrating with your existing sales and marketing channels, RevvedUp ensures your message is heard, wherever your buyers are.

Unify Your Communication Channels

RevvedUp centralizes your outreach efforts by connecting directly with the platforms your sales team uses every day. This eliminates the need to juggle multiple tools and provides a single source of truth for all your ABM activities.

Email Integration

Connect both Gmail and Outlook accounts in minutes using secure OAuth authentication, which means we never store your passwords. Manage both personal and shared company mailboxes, allowing for flexible campaign sending. Admins can set company-wide default accounts to ensure brand consistency, while individual reps can send from their own connected addresses. RevvedUp respects the sending limits of your provider (e.g., 500/day for free Gmail, 2,000/day for Google Workspace, and up to 10,000/day for Microsoft 365), helping you maintain a healthy sender reputation.

Social Media Integration

Go beyond the inbox by integrating your team's LinkedIn accounts. Automate personalized connection requests and multi-step message sequences to engage prospects on their preferred professional network. But don't stop there. RevvedUp also supports WhatsApp and Instagram for B2B outreach, allowing you to create automated, compliant messaging campaigns. You'll need a WhatsApp Business account and an Instagram Business or Creator account to get started. Our platform provides account health monitoring for your social channels, alerting you when you're approaching daily limits to prevent your accounts from being restricted.

CRM and Workflow Integration

RevvedUp acts as a powerful extension of your CRM. With our deep integration for HubSpot, you can sync lists, contacts, and engagement data in real-time. Contact and company data enriched by RevvedUp's AI automatically flows back into HubSpot, giving your entire organization a richer view of your target accounts. For any other tool in your stack, our Zapier integration connects you to over 7,000 applications. Automate workflows like adding contacts from a form submission, pushing enriched data, or triggering notifications in Slack. Our robust API and webhook support allow for even deeper, custom integrations, giving developers the flexibility to build RevvedUp into any proprietary system.

The Power of AI-Driven Personalization

Connecting your channels is just the first step. RevvedUp's true power lies in its proprietary AI engine, which transforms basic contact information (like a name and company) into a comprehensive, multi-faceted engagement strategy.

Step 1: AI Enrichment & Research

It starts with Enrichment. RevvedUp automatically finds and validates business emails and LinkedIn profiles, and gathers key company data like industry, size, and location. But our AI goes deeper. The Research phase involves analyzing company websites, financial reports (for public companies), and other public data to understand a company's strategic priorities. This is where Revveal, our AI Q&A system, shines. You can configure custom questions—like "What are this company's top 3 strategic initiatives mentioned in their last earnings call?"—and our AI will research and deliver the answers, which can then be used to personalize any message.

Step 2: AI Strategy & Content Generation

Armed with this deep research, RevvedUp's AI builds a unique personalization strategy for every single prospect. This isn't just mail-merge; it's an understanding of their likely business challenges, goals, and pain points. Next, the AI generates all the content for your campaign:

• Personalized Email Sequences — Multi-step email campaigns are written from scratch, weaving in the research findings. You control the tone, complexity, and length through our intuitive Writing Settings.
• Custom Landing Pages — For each prospect, RevvedUp can generate a unique landing page that mirrors the messaging in your emails, complete with their company logo and relevant case studies.
• Dynamic Call Scripts — Equip your sales team with AI-generated talk tracks and deal coaching that align directly with the prospect's identified challenges.
• Social Messages — Personalized connection notes and follow-up messages for LinkedIn are created automatically.

GTM Playbook: Codifying Your Strategy

To ensure the AI's output is always on-brand and aligned with your goals, RevvedUp provides a GTM (Go-to-Market) Playbook. This is where you teach our AI about your business.

Seller Profiles & ICPs

Define your company's value propositions, products, and brand identity in Seller Profiles. Then, create Ideal Customer Profiles (ICPs) based on industry, company size, and geography. Our AI uses this to match prospects to the right ICP and tailor messaging accordingly.

Personas & Messaging

Go a level deeper by creating buyer Personas for the specific roles you target. For each persona, you can define key messaging and value propositions. RevvedUp's AI will automatically match contacts to the correct persona and use that specific messaging in its content.

Resources & Testimonials

Upload your content library—case studies, whitepapers, videos—and our AI will intelligently suggest the most relevant resource for each prospect. Similarly, build a library of testimonials and the AI will weave them into emails and landing pages to build credibility.

Wisdoms & Global Variables

For ultimate control, use Wisdoms to set high-level guardrails and guidance for the AI. Use Global Variables to create custom fields that can be synced from your CRM and used as dynamic tags in any piece of content, ensuring your messaging is always powered by the latest data.

A Practical Workflow Example

Let's see how this all comes together.

1. Import: You sync a dynamic list of 'Marketing VPs at SaaS companies' from your HubSpot CRM.
2. Enrich & Research: RevvedUp automatically finds their emails and LinkedIn profiles. Its AI then researches each company, and your custom Revveal question 'Identify the company's primary GTM motion (PLG, Sales-Led, or Hybrid)' gets answered for every prospect.
3. Match & Strategize: The AI matches each company to your 'Mid-Market SaaS' ICP and each contact to your 'Marketing Leader' persona. It then builds a personalization strategy based on its research.
4. Generate: Using your 'SaaS VP' sequence template and brand guidelines from your Seller Profile, the AI writes a 4-step email and LinkedIn sequence. It generates a personalized landing page that includes a testimonial from another SaaS client and a relevant case study about driving PLG growth.
5. Launch & Sync: You review the generated assets and launch the campaign. All activities—emails sent, pages viewed, links clicked—are synced back to the contact's record in HubSpot in real-time.

Conclusion

Stop settling for generic outreach that gets ignored. RevvedUp's AI-powered ABM platform provides the multi-channel orchestration and deep personalization needed to break through the noise. By combining seamless integrations with a powerful AI engine that you control, RevvedUp helps you build smarter, more effective ABM campaigns that deliver real results. We're far more advanced than competitors who just do simple mail-merge.