The key to any successful ABM campaign starts with insights - deep research undertaken to really understand context and motivators that will impact the behaviour of your target accounts.

So we’re delighted to announce a huge upgrade to Revveal - the heart and soul of our ABM AI platform.

Revveal is RevvedUp's agentic research assistant that answers custom questions about your prospects, enabling deeper personalization and more relevant outreach.

Imagine if you could spend a whole day digging into an account, and then researching each stakeholder within it. What would you look for? 

How powerful would it be to really dive deep into each organisation and individual in the buying committee, so you were armed with the exact knowledge you needed to break into the account; or prioritise your outreach to focus on those with the most compelling reasons to buy now.

But you don’t have a day to research each account…and this is where Revveal steps in.

We can help you do a day’s-worth of deep research, in just a couple of minutes, across hundreds or even thousands of accounts - helping you to cover your entire territory!

After extensive usage, we’ve seen 16 core use cases emerge as key types of research that our clients look for when orchestrating their ABM outreach.

So we’ve now fine-tuned those into 16 powerful playbooks, designed to get even deeper, more consistent and reliable information back.

We’ve heard from almost everyone that trying to scale this kind of research via consumer AI products like OpenAI or Perplexity is just impossible. They don’t plug into your existing workflows, the outputs are too variable, the quality of information and sources they utilise can’t always be trusted, and there’s still too big a risk of hallucinations.

Our playbooks are designed to address these concerns and scale across your whole team with absolute confidence.

Here are a couple of examples…

Need to know if they're expanding their investment in your area based on hiring new roles? Revveal will find that for you.

How about key initiatives? We got you covered.

You can even learn about their competitive environment, to think about compelling reasons around them for why they'd want to work with you.

And last but not least, here's an example of how it can help you prioritise the right accounts:

Why it matters

According to SalesRabbit ‘Salespeople generally dedicate about 30-40% of their work week to prospecting and research’ - essentially to find a hook.

Sometimes they get lucky, most of the time they find a webpage seriously out of date which they pin their hopes on as part of contacting your top accounts. Do they get a reply? Sadly not. 

Now with RevvedUp, you get rid of the wasted time and out-of-date info. It means your sales team can focus on closing deals! 

Here’s another example, where I asked it to show me recent news on industry trends produced in the last month - this would produce a relevant hook.

The results, spot on! The article was published in August and the source URL is displayed. Check it out: 

This immediately provides your teams with a hook that is up-to-date and drastically saves their time. The information returned is verified across multiple places - so they can drive with the output with confidence.

The playbooks behind the scenes are smart and only going to get smarter. 

We stay ahead by constantly auditing the performance of Revveal and its answers based on all submitted questions. Revveal AI researches multiple sources including websites, financial documents, and public data to provide detailed answers. 

We’re seeing early signs that these changes are helping our customers book more meetings, improve conversion rates, and free up their teams to focus on strategy—not spreadsheets.

If you’re already a customer, everything is live now. If you’re yet to join us, now’s a good time to come on-board. 

Book a demo today and see how RevvedUp can enable you.