# RevvedUp > RevvedUp is an AI-powered Account-Based Marketing (ABM) platform that simplifies ABM for ambitious B2B teams. It provides AI-driven, human-led outreach for both inbound and outbound campaigns, helping teams save time, boost conversions, and book more meetings. ## Product - [Inbound ABM](https://revvedup.ai/offering/inbound): Instantly research, engage and nurture every inbound lead with 1:1 personalization and stop losing leads to the competition - [Outbound ABM](https://revvedup.ai/offering/outbound): A fully managed service to create human-led, AI-driven outreach. Build your brand, connect with decision makers, and fill your calendar with meetings that matter. - [Pricing](https://revvedup.ai/pricing): Finally, affordable ABM. Choose the plan that fits your team's needs and start scaling your account-based marketing campaigns with AI. - [ROI Calculator](https://revvedup.ai/roi): Calculate your ROI with RevvedUp. See how our AI-powered platform compares to building in-house and discover potential savings and revenue gains. ## Company - [About](https://revvedup.ai/about): Discover our story and mission to simplify ABM. See how we save teams time, drive growth, and deliver value-driven campaigns - [Book a Demo](https://revvedup.ai/book-a-demo): Start and scale ABM campaigns 10x faster with AI. Schedule a personalized demo to see how RevvedUp can transform your account-based marketing strategy. - [Careers](https://revvedup.ai/careers): Be part of our journey to shape the future of go-to-market strategies. Discover opportunities in sales, tech, and marketing at a fast-growing AI startup. ## Blog - [From Referrals to Revenue: Building Outbound That Actually Works](https://revvedup.ai/resources/building-outbound-multi-channel-abm): Learn how RevvedUp's AI-powered ABM platform orchestrates multi-channel outreach with deep personalization across email, LinkedIn, and CRM integrations. - [How do I measure the ROI of ABM?](https://revvedup.ai/resources/measure-abm-roi-b2b-guide): Learn how to accurately measure ABM ROI, track key metrics, and optimise your campaigns. Get expert tips and insights for B2B marketers. - [How can AI help with account research for ABM?](https://revvedup.ai/resources/ai-powered-account-research-abm): Discover how AI-powered account research drives ABM success. Learn best practices, key insights, and ROI benefits. Updated for 2025. - [How do I implement ABM best practices?](https://revvedup.ai/resources/what-is-account-based-marketing): Learn about Account-Based Marketing (ABM): its benefits, strategies, and how to implement a successful ABM campaign. Drive revenue with RevvedUp! - [How do ABM tools integrate with existing marketing and sales ecosystems like Adobe Marketo and Salesforce?](https://revvedup.ai/resources/abm-integration-marketo-salesforce): Learn why ABM integration with Marketo & Salesforce is crucial for B2B success. Discover best practices & unlock higher ROI with RevvedUp. - [Creative ABM Campaigns That Make You Stand Out](https://revvedup.ai/resources/creative-abm-campaigns-that-make-you-stand-out): Learn how creative account based marketing cut through B2B noise. Explore standout ABM ideas and personalization strategies that drive engagement - [The Art of Nurturing: How ABM Turns Cold Accounts into Future Wins](https://revvedup.ai/resources/the-art-of-nurturing-how-abm-turns-cold-accounts-into-future-wins) - [Cut Through the AI Slop: Build Pipeline with Precision ABM](https://revvedup.ai/resources/cut-through-the-ai-slop-build-pipeline-with-precision-abm) - [Offer Power: How Strong Offers Turn Buyer Interest Into Revenue](https://revvedup.ai/resources/offer-power-how-strong-offers-turn-buyer-interest-into-revenue) - [Stand Out in a Crowded Market: How Competitive Positioning and ABM Drive B2B ROI](https://revvedup.ai/resources/stand-out-in-a-crowded-market-how-competitive-positioning-and-abm-drive-b2b-roi): Combine Account-Based Marketing with competitive strategy to stand out, increase win rates, and drive B2B ROI through sharper positioning. - [Crafting Persona-Specific Messaging That Cuts Through the Noise](https://revvedup.ai/resources/crafting-persona-specific-messaging-that-cuts-through-the-noise) - [Why Company Size Matters in Your B2B Go-to-Market Strategy](https://revvedup.ai/resources/why-company-size-matters-in-your-b2b-go-to-market-strategy) - [When AI Slop Creeps In: How to Keep Your ABM Engine Clean & Effective](https://revvedup.ai/resources/when-ai-slop-creeps-in-how-to-keep-your-abm-engine-clean-effective) - [Product Update: Introducing the All-New Sequence Builder](https://revvedup.ai/resources/introducing-the-all-new-sequence-builder) - [How ICP Clarity Accelerates Revenue Growth in B2B](https://revvedup.ai/resources/how-icp-clarity-accelerates-revenue-growth-in-b2b) - [Marketing's Reset Moment - Why ABM is the Future of B2B](https://revvedup.ai/resources/marketings-reset-moment-why-abm-is-the-future-of-b2b) - [Why Brand Awareness Still Drives ROI in B2B Growth](https://revvedup.ai/resources/why-brand-awareness-still-drives-roi-in-b2b-growth) - [The Three Stages of ABM: Where You Are and How to Move Forward](https://revvedup.ai/resources/the-three-stages-of-abm-where-you-are-and-how-to-move-forward) - [How to Launch ABM for Q4 Results: A 30-Day Sprint to Pipeline](https://revvedup.ai/resources/how-to-launch-abm-for-q4-results-a-30-day-sprint-to-pipeline) - [Crafting ABM Offers That Actually Convert](https://revvedup.ai/resources/crafting-abm-offers-that-actually-convert) - [5 Great Use Cases for ABM (and How to Do Them Right)](https://revvedup.ai/resources/5-great-use-cases-for-abm) - [Revenue Challenges - the May Roundup](https://revvedup.ai/resources/revenue-challenges-may-roundup) - [Why Trust is the Hardest—and Most Valuable—Currency in B2B Sales](https://revvedup.ai/resources/why-trust-is-the-hardest-and-most-valuable-currency-in-b2b-sales) - [The 3 Pillars of Effective GTM in 2025](https://revvedup.ai/resources/the-3-pillars-of-effective-gtm-in-2025) - [The New B2B Marketing Playbook: How AI and Automation Are Redefining the VP Marketing Role](https://revvedup.ai/resources/the-new-b2b-marketing-playbook) - [Are Cold Emails More Like Brand Marketing These Days?](https://revvedup.ai/resources/are-cold-emails-more-like-brand-marketing-these-days): I just wrapped up my monthly Office Hours with Mark Colgan, and as always it was packed with fresh insights and practical frameworks. If you didn't make it, you can view the whole recording here... or skip to the key take-aways below! - [How to Target and Win Your Best Customers with ICP Focus](https://revvedup.ai/resources/how-to-target-and-win-your-best-customers-with-icp-focus): How to fuel exceptional growth with real focus on your best-fit ICP. - [Revenue Challenges - the April Roundup](https://revvedup.ai/resources/revenue-challenges-april-roundup): Right now, we're hearing a lot from revenue leaders — and the pattern is clear. From startups trying to make their next round of funding, to scaleups recalibrating their GTM strategy, to enterprise teams reassessing their tech stack — everyone's talking about the same handful of challenges. - [Can AI Build Your ICP and Personas Better Than Your Team?](https://revvedup.ai/resources/ai-icp-and-personas): In a recent session with the CMO Circle, I broke down how AI is fundamentally changing the way we define, refine, and activate ICPs. With the right approach, you can go from blank slate to highly usable personas in under an hour. - [How to Create ABM Campaigns for Total Market Engagement](https://revvedup.ai/resources/create-abm-campaigns-for-total-market-engagement): How to avoid the most common trap in B2B growth: sacrificing future revenue growth for the sake of this quarter's number. Here's what you can do today to lock in strong pipeline coverage for Q2—and to keep that flywheel spinning for every quarter after. - [Making the Most of B2B Trade Shows](https://revvedup.ai/resources/making-the-most-of-b2b-trade-shows): Trade shows aren't just about showing up and hoping for that perfect lead to walk right up to you and ask where they can sign on the dotted line.  They require strategy before, during, and after the event. Here’s what I’ve learned over the years. - [Using Signals to Optimise Your ABM Campaigns: Six Key Insights](https://revvedup.ai/resources/using-signals-to-optimise-your-abm-campaigns-six-key-insights) - [New Year, New Look: RevvedUp's Next Chapter](https://revvedup.ai/resources/revvedup-rebrand-new-year-new-look): We’re excited to unveil our refreshed brand and new website, designed to reflect who we are, what we believe in, and where we’re headed in 2025. - [10 GTM Predictions For 2025](https://revvedup.ai/resources/top-10-trends-shaping-saas-go-to-market-strategies-for-2025) - [Quick Fire Follow-up Questions!](https://revvedup.ai/resources/quick-fire-follow-up-questions) - [Key Principles of Good ABM](https://revvedup.ai/resources/bi-weekly-key-principles): Every two weeks, we’ll bring you actionable insights on Account-Based Marketing (ABM) from our co-founder, Mark. Whether you're just starting with ABM or looking to refine your strategy, these Q&As are designed to make the complex feel simple and practical. - [5 Expert Insights For Outbound Success in 2025](https://revvedup.ai/resources/5-expert-tips-for-outbound-success-in-2025) - [New Feature: "Revveal" More About Your Prospects](https://revvedup.ai/resources/new-feature-revveal-more-about-your-prospects) - [New Feature: Better Outreach with Instant Data Enrichment & Verification](https://revvedup.ai/resources/enrich-your-outreach): With just a few key details about the company and contact, you can now get enriched contact data instantly within the RevvedUp platform. - [9 Insights Into Using Content As a Competitive Advantage](https://revvedup.ai/resources/9-insights-into-using-content-as-a-competitive-advantage) - [We've Raised £850k to Power AI-Driven ABM for Every Marketing Team](https://revvedup.ai/resources/weve-raised-850k-to-power-ai-driven-abm-for-every-marketing-team): We’re absolutely delighted to share the news that we’ve secured an £850k pre-seed round of funding, led by Salica Investments, with participation from Tanzanite Capital and a group of amazing angel investors. - [How to Cut Through with a Unique Point of View](https://revvedup.ai/resources/unique-point-of-view): If you want to cut through, you must develop, then share, your unique Point of View. We share the key benefits and how to create your own uPOV. - [The Relevance Rule](https://revvedup.ai/resources/why-relevance-beats-personalisation): Personalisation can grab attention, but relevance is what really makes people care. This is what we call the "Relevance Rule." - [From Prospecting to Cultivating](https://revvedup.ai/resources/from-prospecting-to-cultivating): How to switch from a prospecting to cultivation mindset which benefits everyone to grow more sustainably. - [The SaaS Market in H1 2024](https://revvedup.ai/resources/saas-market-in-h1-2024): Based on 3 new benchmarking reports, here are the key trends shaping the SaaS market in 2024. - [10 Essential Insights from EMEAs Top GTM Leaders](https://revvedup.ai/resources/10-essential-insights-from-emeas-top-gtm-leaders): The old 'predictable revenue' playbook is dead and buried - and so will any company who refuses to adapt and innovate. But what's next? I share the focus areas and approaches being used by the best companies in my top 10 take-aways from EMEAs top GTM operators. - [A Better Approach to Outbound](https://revvedup.ai/resources/outbound-prospecting-choices): A run-down of how not to do outbound prospecting, and a fresh new alternative you should be considering - [Message-Market Fit](https://revvedup.ai/resources/message-market-fit): Why do so many startups struggle to scale when they move from founder-led sales? An overlooked root cause is the absence of Message-Market Fit, and the ability to adapt messages to different audiences. - [How to Create Resonant Content to Fuel Your Revenue Engine](https://revvedup.ai/resources/resonant-content): In today’s competitive market, creating resonant content is crucial for any business aiming to stand out and drive meaningful engagement with its audience. - [SaaStr Europa 2024 Digested](https://revvedup.ai/resources/saastr-europa-2024-digested) - [How to Test Go-to-Market for Startups](https://revvedup.ai/resources/how-to-test-go-to-market-for-startups): Here's how to take a systematic approach to testing Go-To-Market for early-stage startups. - [How to Connect with Buyers in 2024](https://revvedup.ai/resources/how-to-connect-with-buyers-in-2024): In this webinar we explore how to connect with buyers in a very competitive market through generating unique insights that resonate with a well defined ICP. - [Building the SDR Team of the Future](https://revvedup.ai/resources/building-the-sdr-team-of-the-future): Learn how to do more with less by adopting the right fundamentals, frameworks and tooling. - [Mastering Sales Discovery in 2024](https://revvedup.ai/resources/mastering-sales-discovery-2024): We all know that running a great Discovery process is key to driving success across the rest of the sales cycle. In this webinar we show you how to do this even in the tough new environment of 2024. - [The Transformative Power of the 3 Whys](https://revvedup.ai/resources/the-3-whys-sales-marketing): The ‘3 Whys’ helps you think through the whole buyer journey, ensuring you create marketing and sales touch-points that mirror the prospect’s path from being unaware of a problem through to becoming your latest client. - [10 'Quick' Ways You Can Move Faster In Business](https://revvedup.ai/resources/10-quick-ways-you-can-move-faster-in-business): 10 quick ways to increase your execution velocity and gain competitive advantage through speed. - [How to Challenge Unrealistic Expectations and Foster Sustainable Growth](https://revvedup.ai/resources/how-to-challenge-unrealistic-expectations-and-foster-sustainable-growth): Here are my top tips for successfully getting leaders to re-evaluate unrealistic expectations so teams have clarity, feel empowered to succeed, and the business can progress sustainably. - [The Future of Go-To-Market in 2024](https://revvedup.ai/resources/the-future-of-go-to-market-in-2024): In this blog post, we will explore the future of go-to-market strategies and how you can set yourself up for success in 2024. We'll cover why startups need a go-to-market strategy, the role of emerging technologies in shaping GTM strategies, and the advantages of a well-planned strategy. - [Creating a Practical GTM Plan](https://revvedup.ai/resources/creating-a-practical-gtm-plan): A well-crafted GTM (Go-to-Market) plan is a critical component of any startup's success. It can be the difference between a product that takes off and one that fails to gain traction in the market. - [Driving Growth Through Sales and Marketing Alignment](https://revvedup.ai/resources/driving-growth-through-sales-and-marketing-alignment): Sales and marketing alignment is a crucial component of any successful business growth strategy. In this post, we'll take a deep dive into what sales and marketing alignment means, why it's important, and the problems it can address. - [Proven Strategies to Increase Sales Productivity](https://revvedup.ai/resources/proven-strategies-to-increase-sales-productivity): Sales productivity is critical to the success of any organization. In this post, we will delve deeper into what sales productivity means and how you can increase it using proven strategies. - [Enhancing Your Sales Effectiveness for 2024](https://revvedup.ai/resources/sales-effectiveness): As 2024 approaches, it's time to start thinking about how you can enhance your sales effectiveness. - [The Secrets to Sales Velocity Growth](https://revvedup.ai/resources/the-secrets-to-sales-velocity-growth): Sales velocity is a crucial metric in sales. It gives you a mathematical formula to predict your quota attainment. It's like a crystal ball! Read on to see how to calculate sales velocity and most importantly, explore the tactics you can use to increase it. - [Boost Your Sales with These Effective B2B Prospecting Techniques](https://revvedup.ai/resources/effective-b2b-prospecting-techniques-boost-your-sales-today): In this blog, we will cover everything you need to know about B2B sales prospecting from how to identify your ideal prospect, to key metrics to measure success. - [Sales Enablement Defined: Everything You Need to Know](https://revvedup.ai/resources/sales-enablement-definition-your-ultimate-guide): In this blog post, we will explain everything you need to know about sales enablement, including its definition, why it is crucial for businesses, key elements of a sales enablement strategy, best practices for business growth, benefits and ROI of sales enablement, and more. - [Master These B2B Sales Techniques for Success](https://revvedup.ai/resources/b2b-sales-techniques-that-guarantee-success): In the modern market, B2B sales have undergone an evolution, and it's essential to understand how to navigate this ever-changing landscape to succeed. In this blog post, we will delve into the challenges that come with modern B2B sales, and unveil the top techniques for success. - [Unlocking the Secrets of the B2B Sales Process](https://revvedup.ai/resources/mastering-the-b2b-sales-process-essential-tips): In this blog, we will unlock the secrets of the B2B sales process and provide actionable insights that can help you build a successful sales strategy. - [Master Your Sales Pipeline for Success](https://revvedup.ai/resources/master-your-sales-pipeline-for-success): A successful business relies heavily on its sales pipeline. It's a process that converts potential customers into actual buyers, and it's essential for startups to master it if they want to succeed in the long run. - [Unleashing the Power of AI Software for Sales Success](https://revvedup.ai/resources/unleashing-the-power-of-ai-software-for-sales-success-2): Artificial intelligence is revolutionizing the way businesses approach sales. With AI software, sales teams can streamline their processes, increase productivity, and close more deals. In this blog, we will explore the power of AI software for sales success. - [The Most Effective Go-to-Market Strategies for B2B SaaS](https://revvedup.ai/resources/go-to-market-strategies-for-b2b-saas): The B2B SaaS market is highly competitive, and having a solid go-to-market (GTM) strategy can make all the difference. In this blog post, we will dive deep into understanding GTM strategies and their importance in the B2B SaaS industry. ## Webinars - [The 2026 ABM Playbook: From Strategy to Revenue](https://revvedup.ai/webinar/the-2026-abm-playbook-from-strategy-to-revenue): The 2026 ABM Reality Check is a focused webinar designed to pressure-test ABM strategies against how B2B buying actually works in 2026. - [State of Revenue 2025: Closing the Buying and Selling Gap](https://revvedup.ai/webinar/state-of-revenue-2025-closing-the-buying-and-selling-gap): Harness data from 300+ revenue leaders across 72 organizations to pinpoint and close engagement gaps. - [Using Micro-Events to Build Community (and Pipeline)](https://revvedup.ai/webinar/using-micro-events-to-build-community-and-pipeline): How to break through the noise, get more responses, and turn engagement into revenue. - [Mark & Mark Office Hours](https://revvedup.ai/webinar/mark-mark-office-hours-monthly): Join Mark Walker and Mark Colgan for a live, interactive monthly session where you can ask anything about Account-Based Marketing (ABM) and Go-To-Market (GTM) strategies. - [Using Signals to Optimise Your ABM Campaigns](https://revvedup.ai/webinar/using-signals-to-optimise-your-abm-campaigns): How to drive greater ROI from your Account Based Marketing by using signals, triggers and intent - [Succeeding with Outbound in 2025](https://revvedup.ai/webinar/succeeding-with-outbound-in-2025): Strategies and tactics to set your team up for success with outbound prospecting next year. - [Content as a Competitive Advantage in Sales](https://revvedup.ai/webinar/content-as-a-competitive-advantage-in-sales): Learn how to create and share resonant content that helps your sales team drive more revenue. - [Building the SDR Team of the Future](https://revvedup.ai/webinar/building-the-sdr-team-of-the-future): Learn how to do more with less by adopting the right fundamentals, frameworks and tooling. - [How to Connect with Buyers in 2024](https://revvedup.ai/webinar/how-to-connect-with-buyers-in-2024): Missed the live session? Watch on-demand to learn strategies for connecting with buyers in 2024, from creating better ICPs to engaging prospects across the sales cycle. - [Mastering Sales Discovery in 2024](https://revvedup.ai/webinar/sales-discovery): We all know that running a great Discovery process is key to driving success across the rest of the sales cycle. ## Optional - [ABM Ultimate Guide](https://revvedup.ai/abm-ultimate-guide): Download RevvedUp's latest ABM Playbook: The Ultimate Guide to Scaling ABM. A practical, step-by-step guide for running effective and efficient ABM campaigns using AI. - [Account Research Redefined - Turn Days into Minutes](https://revvedup.ai/resources/account-research-redefined) - [June Product Updates: Smarter Campaigns, Sharper Messaging](https://revvedup.ai/resources/june-product-updates) - [Cut Through with Personality!](https://revvedup.ai/resources/cut-through-with-personality): You can now select from 5 pre-defined personalities, and run them in parallel to quickly learn which approach works best for your particular market. - [How to Use Micro-Events to Build Community (and Pipeline)](https://revvedup.ai/resources/micro-events): Micro-events are one of the highest-impact plays in modern go-to-market strategy. Whether you're nurturing future customers, accelerating open deals, or deepening relationships with existing ones, the right micro-event can drive pipeline, unlock insight, and create serious brand momentum. - [The end of 'just bumping this' emails](https://revvedup.ai/resources/the-end-of-just-bumping-this-emails): We're ending the need to choose between personalised content and being efficient. With RevvedUp, they go hand-in-hand so you can delight customers and move fast. - [True Personalisation at Scale](https://revvedup.ai/resources/personalisation-at-scale): Introducing RevvedUp's new 'Campaign' functionality, enabling your whole team to create perfectly curated content for every step of every sequence. You delight your prospects, enhance your existing tool stack, and free up hours of time for your reps! - [Introducing RevvedUp.ai](https://revvedup.ai/resources/introduction-to-revvedup): Our mission is to support sales and marketing teams in achieving sustainable success, by engaging buyers with more valuable experiences. Learn more about RevvedUp, the challenges we're solving and our unique approach. - [Hubspot Integration is Live!](https://revvedup.ai/resources/revvedup-hubspot-integration): Learn how to connect RevvedUp and Hubspot, to create sales rooms directly from your CRM! - [DISC Profiles & Job Profiles](https://revvedup.ai/resources/buyer-disc-profiles): Our sales coach just got even smarter! Now you'll get DISC profile and role analysis when adding LinkedIn contacts. - [Manage Your Meeting Links](https://revvedup.ai/resources/meeting-link-settings): Introducing a faster, easier way to manage your meeting booking links. - [Policies](https://revvedup.ai/policies): Terms of service, privacy notice, and legal documents