The Pragmatic Playbook for Cold Prospecting

Beat Buyer Fatigue with Fresh Ideas

The challenge of attracting prospect’s attention has never been tougher:

• Cold email positive response rates are <0.5%
• AI SDRs are burning the market reputation for outbound
• Gmail and Outlook are making deliverability tougher than ever
• LinkedIn is tightening up on outreach from their platform
• Phone connection rates remain as challenging as ever

The answer? You have to find fresh new approaches to stand out and earn that engagement 

• Coach and empower your outbound team to think and act creatively
• Innovate to find unique points of competitive advantage that will keep you ahead of the competitive
• Use AI responsibility, to generate valuable insights and support a unique Point of View
• Rethink what success metrics, team structures an incentives should look like for more sustainable success